Sunset     boulevard

Sunset  boulevard

Strolling through this boulevard, you will understand that it holds a rare combination of locals who feel abroad and tourists who feel at home

A hotspot for Israeli celebrities as well as a hub for booming startups and hi tech entrepreneurs, Rothschild boulevard is sprinkled with luxury. It's also a good place to meet the everyday Tel-Avivian whose just taking the dog for a walk or going to meet with friends

Rothschild Boulevard was actually created by chance. The founding families of Tel Aviv built their houses upon levelled sand dunes and before construction began, the sand was shoved into a channel that was filled completely. Evidently, no one wanted to build his house on sand-filled channel, so it was turned into a gardened pathway - the first boulevard in the Land of Israel